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Passion for people. Driver of performance.

We support organizations to develop their talent

Empowering people to transform their organizations by changing the way people think, feel, and act. Developing skills, tools, and techniques for lasting impact. We use our unique combination of business, psychology and elite sport to apply lessons we’ve learned about how to acquire a winning advantage and drive higher performance.

Elevate performance, build confidence, and create powerful behavioral change that unleashes potential.

Leadership & Management

Develop inspirational senior leaders and managers who can drive performance, growth and acheive your goals in a volatile and uncertain world.

Performance Coaching

Raise awareness and gain a deeper understanding that shifts behavior to optimize, sustain and further improve performance.

Resilience & Wellbeing

Create strategies to manage daily demands and pressures. Rework your environment so everyone can flourish and perform at their highest level.

Company Culture

Inspire your organization by developing an engaging culture, centering core values and mission, that delivers business performance.

Change & Transitions

Lead through uncertainty by developing an understanding of the nature of change, how it impacts individuals and how to successfully navigate it.

BIA Mindset Logo



In Greek mythology, Bia (/ˈbaɪə/Ancient Greek: Βία /ˈvi.ɑː/; Bia was the Goddess of force, power, might, strength and compulsion - a companion to Zeus alongside her siblings Nike, Kratos and Zelus.


Often described as the silent goddess, Bia’s role in Greek mythology cannot be understated as the one who had the power and strength to help Zeus. Her story resonates and aligns with our values and expertise in elite sport - drawing on our own force, power, and strength to fulfill our potential and truly believe in ourselves. 


When required to perform in sport, under pressure and wanting to succeed, it is all up to us. We've found this to be true in every aspect of life, and it's the same human qualities we apply to performance and build resilience. We help raise your awareness of your own force, power and strengths which enables you to make better choices and see the impact it has on the end result. 

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We believe that everyone has the potential to create a lasting impact.

This is at the heart of what we do. By using a coaching approach, we can drive performance together. We provide you with the tools to target skills, behaviors and most importantly, mindset.


Our values


Connection is the foundation of a trusted relationship. We care about offering the right support and solutions you need to reach your goals.


We bring the energy and enthusiasm to unlock a successful mindset. Always innovative and fresh we have the techniques to deliver an experience that supports lasting change.

Performance Driven

We're driven to make an impact by challenging the status quo for ourselves and our clients, pushing the limits of possibilities; our goal is to 'win.'


We believe in your potential to do more than you think is possible. Inspiring curiosity and courage, we know we can unlock your power together.

Over half the FTSE 100 and S&P 100 have trusted us to improve performance.

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About Fiona Roberts

Over 8k hours of coaching experience

"An exceptional partner"

"An exceptional partner that delivered and supported our leadership development program for the US Cohort. She demonstrated a masterful ability to assess situations, provide bespoke and action-orientated recommendations, and created an environment that encouraged participation from our leaders... Fiona can help you improve your organization's leadership development and talent strategy."

Sokhoeun Malinowski, Manager of Learning & Development US, Primark

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